Privacy Policy

Last updated: 2nd June 2026

This Privacy Policy explains how Nurse Wellbeing Mission Ltd collects, uses and protects personal information when you visit our public website, contact us, use our website chatbot, download resources, sign up to our mailing list, enquire about our services, or interact with us as a prospective client.

We aim to be clear, proportionate and respectful in how we handle personal information. We only collect information where we have a reason to do so, and we do not sell personal data.

This Privacy Policy applies to our public website at nursewellbeingmission.com and general enquiries made through the website, email, forms or chatbot.

A separate Privacy Policy applies when you use our online learning platform, courses, Empatheum, live sessions or community spaces hosted at courses.nursewellbeingmission.com. That separate policy explains how we process participant data, course progress, reflective inputs, community content, live session information, organisational reporting and related platform activity.

1. Who we are

Nurse Wellbeing Mission Ltd is a UK-based healthcare training, coaching and consultancy company.

Company name: Nurse Wellbeing Mission Ltd
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company number: 14051398
Website: nursewellbeingmission.com
Contact email: contact@nursewellbeingmission.com

For the purposes of UK data protection law, Nurse Wellbeing Mission Ltd is the Data Controller for the personal data processed through our public website, general enquiries, email marketing and website chatbot.

2. What this Privacy Policy covers

This Privacy Policy applies to:

website visitors
people who contact us through website forms
people who use our website chatbot
people who email us with enquiries
people who download resources or sign up to our mailing list
prospective organisational clients
people enquiring about Empatheum, the Empowered Nurse Toolkit, workshops, coaching, training days, away-days or other Nurse Wellbeing Mission services
people who book calls or meetings with us

This Privacy Policy does not fully cover participation in our online courses, Empatheum learning platform, live reflective sessions or course communities. Those activities are covered by the separate Privacy Policy available on our online learning platform.

3. Personal data we may collect

We may collect and process the following types of personal data.

Information you provide to us

This may include:

your name
your email address
your phone number, if you provide it
your job title or role
your organisation
your area of work or professional background
your enquiry or message
information you provide through the chatbot
information you provide through contact forms
information you provide when downloading a resource
information you provide when signing up to a newsletter, event, webinar or waiting list
information you provide when booking a call or meeting
your marketing preferences

Information collected automatically

When you use our website, some information may be collected automatically. This may include:

IP address
browser type and version
device type
operating system
pages visited
time and date of visit
time spent on pages
referring website or link
cookie or similar technology information
general usage and diagnostic data

Information from third-party tools

We may receive limited information from third-party tools we use to operate our website and services, such as:

analytics tools
email marketing tools
booking tools
payment processors
chatbot providers
website hosting or security tools

4. Please do not share confidential or sensitive information through the website chatbot

Our website chatbot is intended for general enquiries about Nurse Wellbeing Mission services.

Please do not share:

patient-identifiable information
confidential clinical information
safeguarding disclosures
patient safety incident details
colleague-identifiable information
detailed grievance or HR information
personal health information
special category data
information about children or vulnerable individuals
any other confidential or sensitive personal information

This is especially important because many visitors to our website work in health and social care and may naturally think in terms of real examples. If you need to discuss something confidential or sensitive, please contact us directly by email so that we can consider the most appropriate way to handle your enquiry.

5. Website chatbot and AI-assisted enquiries

We use a website chatbot to help answer general questions about Nurse Wellbeing Mission services and to support initial enquiries.

If you use the chatbot, we may process information you choose to provide, such as your name, email address, role, organisation, enquiry details and any other information included in your message.

We use chatbot messages to:

respond to your enquiry
help you understand which Nurse Wellbeing Mission service may be relevant
answer questions about Empatheum, training, workshops, coaching or other services
understand what prospective clients are asking about
improve our website support and enquiry process
keep a record of relevant business enquiries

Our chatbot is provided by Elfsight. Elfsight may process technical data and information submitted through the chatbot in order to provide the chatbot service. You can read Elfsight’s Privacy Policy here: https://elfsight.com/privacy-policy/

Chatbot messages may also be processed using AI-assisted technology in order to generate responses. We do not use chatbot conversations to make decisions about individuals that have legal or similarly significant effects.

Please avoid entering sensitive, confidential or patient-identifiable information into the chatbot.

If you do provide personal data through the chatbot, we will process it in line with this Privacy Policy.

6. How we use your personal data

We may use your personal data for the following purposes:

To respond to enquiries

We use your information to respond to messages, questions, contact form submissions, chatbot enquiries and email enquiries.

To provide information about our services

We may use your information to send requested information about services such as Empatheum, the Empowered Nurse Toolkit, workshops, coaching, training days, away-days or other Nurse Wellbeing Mission services.

To arrange calls or meetings

We may use your information to arrange exploratory calls, sales calls, consultation calls, follow-up conversations or meetings.

To understand organisational needs

Where you contact us on behalf of an organisation, we may use the information you provide to understand your organisation’s context, workforce needs, training interests, supervision structures or wellbeing priorities.

To manage prospective client relationships

We may keep basic records of enquiries, conversations, proposals, follow-up actions and service interests.

To send marketing communications

If you sign up to our mailing list, download a resource, register for an event, join a waiting list or opt in to receive updates, we may send you emails about resources, events, services, training, workshops and offers.

You can unsubscribe from marketing emails at any time.

To operate and improve our website

We may use usage data, analytics and feedback to understand how people use our website, improve content, fix technical issues and improve visitor experience.

To operate and secure our website and systems

We may use technical data to protect our website, prevent misuse, troubleshoot problems, maintain security and ensure our systems work properly.

To comply with legal and regulatory obligations

We may process personal data where required to meet legal, accounting, tax, regulatory, safeguarding, safety or professional obligations.

7. Our lawful bases for processing

We only process personal data where we have a lawful basis under UK data protection law.

The lawful bases we rely on include:

Purpose	Lawful basis
Responding to enquiries	Legitimate interests or steps before entering into a contract
Providing requested information	Legitimate interests or steps before entering into a contract
Arranging calls or meetings	Legitimate interests or steps before entering into a contract
Managing prospective client relationships	Legitimate interests
Operating the website chatbot	Legitimate interests
Improving website support and enquiry processes	Legitimate interests
Providing paid services	Performance of a contract
Sending service-related messages	Performance of a contract or legitimate interests
Sending marketing emails where you have opted in	Consent
Limited business-to-business follow-up where legally permitted	Legitimate interests
Analytics cookies and similar technologies where required	Consent
Essential website cookies and security	Legitimate interests or strictly necessary processing
Financial and accounting records	Legal obligation
Legal, safeguarding or safety disclosures	Legal obligation, legitimate interests or vital interests, depending on the situation
Testimonials or identifiable case studies	Consent

Where we rely on legitimate interests, we consider whether our interests are overridden by your rights and freedoms. You have the right to object to processing based on legitimate interests.

8. Email marketing

We use email marketing to share relevant resources, events, updates, services and offers.

We will only add you to our general marketing mailing list where you have opted in or where we are otherwise permitted to contact you under applicable law.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

We use ActiveCampaign to manage and send email communications. ActiveCampaign processes personal data on our behalf for email marketing and communication purposes.

9. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are essential for the website to function properly. Others, such as analytics or marketing cookies, are only used where appropriate consent has been obtained.

Cookies and similar technologies may be used to:

operate the website
remember your preferences
understand how visitors use the website
improve website performance
support embedded tools, such as the chatbot
protect the website from misuse

Our chatbot provider, Elfsight, may use cookies or similar technologies as part of providing embedded website widgets.

You should be given clear choices about non-essential cookies when you visit our website. You can also manage cookies through your browser settings.

For more detailed information, please see our Cookie Policy: https://nursewellbeingmission.com/cookie-policy/.

10. Online courses, Empatheum and LearnWorlds

Our public website is separate from our online learning platform.

If you access our courses, Empatheum, live sessions, reflective practice spaces or community areas through courses.nursewellbeingmission.com, a separate Privacy Policy applies.

That policy explains how we process:

course enrolment data
platform accounts
course progress
attendance data
reflection or wellbeing inputs
community posts
live session participation
recordings, where applicable
organisational reporting
participant feedback
service evaluation data

You can read the online learning platform Privacy Policy here: https://courses.nursewellbeingmission.com/privacy.

11. Special category data

Special category data includes more sensitive information, such as health information, mental health information, race or ethnicity, religious beliefs, sexual orientation and similar information.

Our public website, contact forms and chatbot are not intended for collecting special category data.

Please do not submit special category data through our website forms or chatbot unless we have specifically requested it and explained how it will be used.

If you choose to provide special category data through an enquiry, we will handle it carefully and only use it where necessary for the purpose for which it was provided, or where otherwise permitted by law.

12. Information shared with service providers

We use trusted third-party service providers to help operate our website, manage enquiries and deliver services.

These may include:

website hosting providers
website platform providers
chatbot providers, including Elfsight
email marketing providers, including ActiveCampaign
analytics providers, such as Google Analytics, where used
booking tools, such as Calendly, where used
video meeting tools, such as Zoom or Microsoft Teams, where used
payment processors, such as Stripe or PayPal, where used
cloud storage and email providers, such as Google Workspace
professional advisers, such as accountants or legal advisers
IT support or website development contractors

We only share personal data where necessary and we expect service providers to handle personal data securely and in accordance with applicable data protection requirements.

13. Payments

If you purchase products or services through our website, we may use third-party payment processors such as Stripe or PayPal.

We do not store or process full payment card details ourselves. Payment information is processed directly by the payment provider according to their own privacy and security terms.

We may receive limited transaction information, such as payment confirmation, billing contact details and payment status.

14. International transfers

Some of our service providers may process personal data outside the United Kingdom.

Where international transfers take place, we take steps to ensure appropriate safeguards are in place. These may include:

UK adequacy regulations
the UK-US Data Bridge, where applicable
the UK International Data Transfer Agreement
the UK Addendum to the EU Standard Contractual Clauses
other appropriate safeguards permitted under UK data protection law

Details of relevant transfer mechanisms are available on request.

15. How long we keep personal data

We keep personal data only for as long as necessary for the purpose for which it was collected, including to meet legal, accounting, contractual, safeguarding or reporting requirements.

Typical retention periods include:

Type of data	Typical retention period
General website enquiries	Up to 2 years after the last meaningful contact, unless a longer period is needed
Prospective organisational client correspondence	Up to 3 years after last meaningful contact, unless it becomes part of a client record
Chatbot conversations	Up to 12 months, unless the conversation becomes part of an ongoing enquiry or client record
Email marketing data	Until you unsubscribe or we remove inactive contacts during list review
Event or webinar registration data	Up to 2 years after the event, unless needed for client records
Financial and accounting records	6 years
Contract and proposal records	Up to 6 years after the end of the relevant contract or relationship
Consent records	Up to 6 years where needed for evidential purposes
Analytics data	According to our analytics and cookie settings
Technical/security logs	As long as necessary for security, troubleshooting and audit purposes

We may anonymise data and retain it for longer where it no longer identifies individuals.

16. Confidentiality, safeguarding, patient safety and legal exceptions

We treat enquiries and communications with care. However, confidentiality is not absolute.

We may need to share relevant information if we reasonably believe this is necessary to:

protect someone from serious harm
respond to a safeguarding concern
address an immediate risk to life or safety
respond to a patient safety concern
comply with a legal obligation
protect our legal rights or the rights of others
prevent or investigate wrongdoing
respond to a lawful request from an authority

Where possible and appropriate, we will handle such situations proportionately and sensitively.

Our website, chatbot and general enquiry channels are not emergency services and are not continuously monitored.

If there is an immediate risk to life or safety, call 999 or contact appropriate emergency services.

17. Security

We take reasonable technical and organisational measures to protect personal data.

These may include:

secure systems and passwords
access controls
using reputable service providers
limiting access to personal data to those who need it
staff and contractor confidentiality expectations
secure email and cloud storage
website security measures
regular review of systems and processes

No method of transmission or electronic storage is completely secure, so we cannot guarantee absolute security. However, we take data protection seriously and aim to handle personal information responsibly.

18. Your data protection rights

You have rights under UK data protection law.

Depending on the circumstances, these may include the right to:

access your personal data
ask us to correct inaccurate data
ask us to delete your data
ask us to restrict processing
object to processing based on legitimate interests
object to direct marketing
request data portability
withdraw consent where processing is based on consent

To exercise your rights, contact us at:

contact@nursewellbeingmission.com

We may need to verify your identity before responding to a request.

We aim to respond within one month. In some cases, where requests are complex or numerous, we may need additional time as permitted by law.

You also have the right to complain to the Information Commissioner’s Office:

www.ico.org.uk

We would appreciate the opportunity to respond to your concerns first, so please contact us if you have any concerns about how we handle your data.

19. Children

Our website and services are intended for adults and healthcare professionals.

We do not knowingly collect personal data from children through our website. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

20. Links to other websites

Our website may contain links to other websites.

We are not responsible for the privacy practices, security or content of third-party websites. You should read the privacy policy of any external website you visit.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, technology or business operations.

The updated version will be posted on this page with a revised “Last updated” date.

Where changes are significant, we may provide a more prominent notice.

22. Contact us

If you have any questions about this Privacy Policy or how we handle personal data, contact: